Theodore Roosevelt's program was called the "Square Deal". Here is that program's history. "Roosevelt believed that the government should use its resources to help achieve economic and social justice. When the country faced an anthracite coal shortage in the fall of 1902 because of a strike in Pennsylvania, the President thought he should intervene. As winter approached and heating shortages were imminent, he started to formulate ideas about how he could use the executive office to play a role -- even though he did not have any official authority to negotiate an end to the strike. Roosevelt called both the mine owners and the representatives of labor together at the White House. When management refused to negotiate, he hatched a plan to force the two sides to talk: instead of sending federal troops to break the strike and force the miners back to work, TR threatened to use troops to seize the mines and run them as a federal operation. Faced with Roosevelt’s plan, the owners and labor unions agreed to submit their cases to a commission and abide by its recommendations. Roosevelt called the settlement of the coal strike a "square deal," inferring that everyone gained fairly from the agreement. That term soon became synonymous with Roosevelt's domestic program. The Square Deal worked to balance competing interests to create a fair deal for all sides: labor and management, consumer and business, developer and conservationist. TR recognized that his program was not perfectly neutral because the government needed to intervene more actively on behalf of the general public to ensure economic opportunity for all. Roosevelt was the first President to name his domestic program and the practice soon became commonplace, with Woodrow Wilson’s New Freedom, Franklin D. Roosevelt’s New Deal, and Harry S. Truman’s Fair Deal." source millercenter.org