Is the arrow that is made between the "D" and "E" in the FedEx logo intentional, or a fluke?
by 
Tus Mackin
ANSWERS: 2
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According to Mike Pulfer of the Cincinnati Enquirer, "Little is left to chance in the world of marketing and advertising and, especially, corporate identity. The arrow, in this case, didn't just happen to be flying through some highly paid art director's studio. "The arrow was indeed intentional as a secondary design element," says Federal Express Corp. spokesman Jess Bunn. "f the viewer sees it, it's a neat, interesting visual bonus. If the viewer doesn't see it, that's OK. It's still a powerful logo. "The arrow is intended to communicate movement, speed and thedynamic nature of our company," he said. The blocky purple and orange, upper- and lower-case letters were created as the new company logo in 1994, "when we decided to modernize our entire look," Mr. Bunn explained. " The above is quoted from: http://www.enquirer.com/editions/2002/07/08/tem_arrow_in_fedex_logo.html
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The arrow represents "Always Moving Forward"
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