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the reason why i liked Ipods when i had another mp3 player was simple. The Ipod was much user friendly with one hand (if i am running or driving). plus it allowed me to make play list while i was on the go. that is why i switched from the old mp3's (like 4 years ago) to ipod because i did what i wanted it to do. but you are right most of it is just advertisements we trust brand names or we can care less. It depends on what the item is but i am sure you trust certain brands over others in a few categories.
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