ANSWERS: 4
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By posing questions such as this one
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"Viral Marketing" seems to be the buzz phrase these days. Loads of sites that give info on this if you google the term :)
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By "Product" do you mean on websites or just general
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word of mouth. If not distribute promotional material very early on. so they know what is coming. Get people to do taster sessions. But all this depends on the nature of the product.
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