ANSWERS: 6
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The one in What's is correct, it replaces the missing i in what is.
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"What's" ... is the one that belongs, it is for the contraction of "What is". Some people like to spell differently, or just do not understand spelling and grammar at all.
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what's is correct. Apostrophes are generally used to indicate possession (martha's books) or used to indicate that there is a letter(s) missing (they're). There are other uses as well but these two are the most common.
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You can use -'s in certain cases. Some styleguides prefer it. For example: In the 1930's, people... or I better mind my P's and Q's. Some styleguides -- maybe most -- would prefer 1930s and Ps and Qs, instead, but the English language has yet to agree on a one-rule consensus on that. I doubt it ever will in our lifetime, either. When all else fails, ask your editor/publisher/professor/academic director which one they prefer rather than assuming.
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what's is correct because it means what is.
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It annoys me, too! I am an English teacher, and I have to refrain myself from correcting people on AB at times. To answer your question, "what's" is correct. Apostrophes should only be used to show possession, replace an omitted letter (as in your example), or to make letters/numbers used as words plural (ABC's).
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