ANSWERS: 4
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Christmas Isn't it?
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To the first part, Christmas, and to the second part, I'm not sure.
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Black Friday has almost technically become a purely consumer based holiday..and it's name alone signifies it's importance...But as far as National Holidays go, I would guess Christmas...and I can't think of a retailer that doesn't try to cash in on the last shopping holiday of the year.
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Christmas and Hallmark
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