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Retail price is an important term for business managers to understand. Merchants buy items at wholesale--or discounted--prices and sell them at retail prices. Retail price is the amount customers pay.
List Price Means Retail Price
List price is a type of retail price. According to Investor Words, the list price is the retail price the manufacturer suggests.
Street Price Means Retail Price
Street price is, according to Business Dictionary, the retail price an item brings in the market. Street price is usually lower than the retail price that is referred to as list price.
Merchants Profit by Selling at Retail Price
Merchants buy discounted, or wholesale, merchandise. They then make a profit by selling the items at a higher retail price.
Retailers Select Profitable Retail Prices
Retailers are defined by Levy and Wietz in the book "Retailing Management" as businesses that sell products or services to consumers. Retail price is the price businesses need to charge to make a profit and to stay in business.
Economic Factors Affect Retail Price
Discount stores increase in popularity when the economy gets bad. Discounted and sale items, while not sold at list price, still draw retail prices because the price an item sells for is the item's retail price.
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