ANSWERS: 3
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"They" is the rest of the world. "Us" is the white MJ and the black MJ.
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I think he was real pissed off at David Geffen for not promoting his current album to suit his egomaniacal platform of the time, so he disguised it in a form that everyone could join in with saying those in power do not care about the little guys as if he really had any identity with the little guys himself.
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The song was about social and political problems and injustices so maybe he was referring to the 'rulers of the world' like the G8. http://en.wikipedia.org/wiki/G8
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