ANSWERS: 4
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In this case, it might be just fine. A coach would have a casual, relaxed "relationship" with kids' parents. It wouldn't bother me if he addressed it "Hey Mrs. Cleaver".
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Since the internet is very casual and he is trying to build a relationship with his players' parents I think it is OK.
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I would use Hi name, informal ,but not too much
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I would NOT use the word Hey .. Just "Hello Mary/Greg/..." etc. I think it's more appropriate.
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