A question about Red Lobster's new ad: How does grilling something over a wood fire "bring out the natural flavor" of anything? Doesn't the wood fire (or charcoal, for that matter) impart its own flavor, changing the item's "natural flavor"?
by 
BigDaddyBS
ANSWERS: 4
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Good point. My guess is that it just sounds good to the listener/consummer. To enjoy anything with natural flavor you pretty much have to eat it in a raw state, don't you?
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I agree the ad is poorly written. I wouldn't say it changes the natural flavor, as much as it masks it.
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Maybe they are comparing it to their usual method of deep frying and sauteing in butter. Grilling doesn't cover the flavor as much as the other methods.
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Exactly! I think the only thing that imparts something its own flavor is grilling or cooking over natural gas fire.
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