Ask a Question
or
Create a Poll
  1. Home /
  2. Questions /
  3. Food And Dining
  4. / Foods

by WillowWillouby on May 3rd, 2006

WillowWillouby

Question

Help answer this question below.

What ever happened to the ice cream that was out in the 1980s called Frusen Glädjé?

Share:
Other

Answers. Showing one answer.

  • by Fuzzzy on September 13th, 2006

    Fuzzzy

    Frusen Gladje was a company that made ice cream for the U.S. market. It was founded in 1980 by Richard Smith. Although the ice cream was made in the United States of America, some people say the quasi-Swedish name and packaging of Frusen Glädjé (Frusen glädje without the accute accent means "frozen joy" in Swedish) intentionally misled people that it was imported. Another ice cream producer, Häagen Dazs, sued unsuccessfully in 1980 to stop them from using a "Scandinavian marketing theme". Häagen-Dazs's complaints included Frusen Glädjé's "prominently displayed list of the product's natural ingredients, a list of artificial ingredients not found in the ice cream, directions for serving and eating the ice cream (essentially that it was best served soft), and a map of Scandinavia."

    In 1985, Smith sold Frusen Glädjé to Kraft General Foods. The fate of the brand is unclear from then on. A Kraft spokeswoman states that Kraft sold its Frusen Glädjé license to the Unilever corporation in 1993. A spokesman for Unilever claims that Frusen Glädjé was not part of the deal. The brand has essentially disappeared.

    Source found in Wikipedia: http://en.wikipedia.org/wiki/Frusen_Gladje

    Comments

    • I looked them up on Google a few months ago, after wondering what happened to them myself. They had the absolute best Honey ice cream! I miss it's pure taste and creamy texture. Too bad they got lost in the shuffle of a buy-out.

      MyKinKStar

      by MyKinKStar on September 13th, 2006

    • Like
    • Report

    1 comment | Post one | Permalink

Want to attach an image to your answer? Click here.

Did this answer your question? If not, then ask a new question or create a poll.

More Questions. Additional questions in this category.

You're reading What ever happened to the ice cream that was out in the 1980s called Frusen Glädjé?

Follow us on Facebook!

Related Ads

Related Questions

Professionally Researched

Answerbag

a Demand Media company