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by gone on August 25th, 2006

gone

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What is the difference between brand name prescription drugs you see advertised on TV and their generic counterparts?

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  • by Marshal on September 29th, 2009

    Marshal

    The brand name is the name under which a new innovator medication is developed and marketed. When a pharmaceutical company develops a new medication, they obtain patent for it. Brands are usually given patent protection for about 20 years.

    When the patent of a brand-name drug expires, other companies can introduce its generic version. Generic drugs are identical or within an acceptable bioequivalent range to the brand name counterpart with respect to pharmacokinetic and pharmacodynamic properties(identical in dose, strength, route of administration, safety, efficacy, and intended use)
    for example:
    Diazepam" is an example of the chemical (generic) name of a sedative. It is marketed by some companies under its generic name such as Valium or Vazepam.

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