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by Massey on August 15th, 2005

Massey

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Why does Philip-Morris sponsor ads that aim to help people quit smoking?

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  • by Jack Scotty on August 18th, 2005

    Jack Scotty

    Its how they have been given permission to get more face time on TV. Tobacco companies would advertise on TV all of the time until a law was passed in the 70's prohibiting that type of advertising. Ever notice that when you see an anti-smoking ad, their name is always mentioned. And the mentioning of their name is always associated with the cigarettes.

    In a way this pulls on the heart strings of smokers who say, "I will only smoke PM brand cigs because the care about kids!" thus giving them the venue to sell more product. Also, that reminds the average smoker of their addiction. They might be out of cigs and decide not to get any more until tomorrow.. until that anti-smoking ad comes on TV that says, "Phillip Morris cares" and then the next thing they want is a cigarette.

    They got hit with a lawsuit making them build an anti-smoking campaign however people are likely to do what they want to do anyhow. And Philip-Morris is there in the schools to remind kids that they sell cigarettes. On the forefront they say, "Dont smoke" but subsconsciencely they are saying "If you wanna smoke, we sell them"

    Comments

    • I agree. The no-smoking-ads are actually counter productive and help the cigarette companies

      Lucas_

      by Lucas_ on August 19th, 2005

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