• Because a cucumber wouldn't fit. . My guess is that it is just for looks. And they also taste good with tomatoe juice.
  • color coordination makes it appealing, and "healthy" looking
  • Flavor combination! Celery will release flavor when you stir the juice with it!
  • I've never had anyone do that...a Bloody Mary, yes, but not plain tomato juice (I wish they would). Celery adds a nice flavor and makes an attractive garnish.

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