• Marketing and $$$$ Doubt was cast over the future of Vanilla coke and its splinter beverages as it was revealed that 2004 sales amounted to 35 million unit cases in North America, compared to 90 million in its inagural year. Vanilla Diet Coke dropped by almost half since debuting in 2003 with 23 million unit cases sold, it fell to just 13. On November 3, 2005, the Cola-Cola Company announced that Vanilla Coke and its diet counterpart would be discontinued in the United Kingdom by early 2006. A day later it was announced that it would be phased out in North America by the end of 2005. Coca-Cola introduced Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke in North America in January 2006. The company said Vanilla Coke and Diet Vanilla Coke may be made available again in the future. "We are exploring ways to bring them back at another time, but right now Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke are what consumers are telling us they want."
  • Most likely they didn't make enough money to cover the cost. If you want Vanilla Coke just buy some vanilla and put a little in your bottle of Coke.,

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