ANSWERS: 4
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Foodolinguists.
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company management...
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There are probably company committees responsible for that and undoubtedly company lawyers get involved to make sure there are no patent infringements or other complicating factors. :)
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One word: MARKETING And a buncha other words: People in the marketing business are trained to find what makes us 'tick' in such a fashion that they can use it to most advantageously present a product to the public for sale. This includes EVERYTHING about the product: name, how it's made, where it's made, what it's made from, it's taste, what it looks like, what it sounds like, how your neighbor will like it, how it fits into the current fashion trends...all this and more.
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