ANSWERS: 2
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probably the ad campaign they had with the cowboy.
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Using this fantastic image, the legendary cigarette advertising campaign for Marlboro cigarettes has begun. In 1972, this tobacco ad brought Marlboro cigs the rank of world best-selling tobacco product. And the most famous too. Every image of a cowboy, western landscape and/or red color reminded of the Marlboro trademark no matter whether these images were accompanied by the slogan or not. http://www.hot-cigs.com/cigarette-info/advertisements/marlboro-man.html
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