If you could create a new slogan for McDonalds, what would it be?

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• good one

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  by Kizz miazz on June 29th, 2008

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• LOL thats good.

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  by Melza. on October 12th, 2009

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• very true!

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  by Jane on June 18th, 2008

• Heck, they wouldn't have been sued if they had had that slogan, hm?

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  by here on June 18th, 2008

• I found out a while ago that that lawsuit wasn't all that absurd as the public thinks today. Turns out the particular franchise in question ran a promotion that gave free cups of coffee to seniors. Well what happened was these seniors would come, sit in the lounge, read the paper, and only drink the coffee, and buy nothing. So a frustrated manager decided to try to get them to buy food by cranking up the temperature on the coffee, almost near its boiling point. His twisted reasoning was that they might buy a cold drink to chase the coffee or food to dip into it. Well, enter the "victim" through the drive through, who bought the coffee, and as I understand it, put the cup very stupidly between her legs. Well, a bump in the road or perhaps just the heat radiating through the coffee startled the cup and spilled on her. Here's where I speculate, but I would think that the McDonald's coffee served purposely at its high temperature did more lasting damage than a cup served normally.

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  by Alex P. Keaton on June 18th, 2008

• can i find this link somewhere. i'd like to print it out. I think that is some great insight to the public's view on what really happened.

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  by Jane on June 18th, 2008

• My goodness, I'm getting embarrassed here, you may have made a liar out of me. I swear that's the story I heard and the argument about the temperature is correct however I can't find anything about the seniors... hold on though and I will do more research, stand by.

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  by Alex P. Keaton on June 18th, 2008

• lol, that's ok. I believe you I just want to PROOF for the others to see. :)

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  by Jane on June 18th, 2008

• Unfortunately I have no proof having reviewed 2 separate summaries of the case. I apologize. Apparently the most damaging McD's testimony was McD's own quality control engineer testifying that any food served at a temperature above 140 degrees would pose a significant burn hazard. However, McD's own NATIONAL service guidelines specified that coffee be served at 180 degrees. However, these guidelines were specified by consultants and no motive was specified for the temperature, and in fact this temperature is comparable with most fast-food and coffee chains. Even home coffee makers are said to make their best coffee at 195 degrees! However, the defense persisted that McD's did not educate their customers about the significant risk of 3rd degree burns from its coffee and hence the (apparently questionable) award. The award was just under $2.5 million and represented two days worth of McDonald's coffee income.
  
  http://en.wikipedia.org/wiki/Liebeck_v._McDonald's_Restaurants

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  by Alex P. Keaton on June 18th, 2008

• oh my god, she was 79 year old lady. Thats so sad. Actually reading that it was unfair that that happen if the staff was really making the coffee so hot.

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  by Jane on June 19th, 2008

• "I found out a while ago that that lawsuit wasn't all that absurd as the public thinks today."
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  I agree. I heard an interview with Ralph Nader regarding that.
  According to him that poor woman suffered extensive second degree burns from that coffee spill and required skin grafts as a result.
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  IMO the expectation is that if a customer spills coffee because of their own actions or negligence, then they are simply not entitled to a free refill, not that they should have to go to a hospital emergency room and eventually require corrective surgery.

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  by Brian on June 29th, 2008

• She may be 79, but she should know coffee is HOT. what was she expecting, the coffee to be cold. she saw the steam, she could have asked to have some ice cubes to be put it. they WILL do it. free of charge

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  by .Chris on July 16th, 2008

• Coffee is actually supposed to be brewed between 199 & 202 degrees and is typically served at 180 degrees to accomodate for creamer being added. I own a coffee shop and if I served coffee at 140 degrees, it would be brought back to the counter as "cold". Most lattes and espresso drinks are taken to a temp of 140 and the heat continues to rise (protein in milk) past that when served. I studied this McDonalds case in law school. Yes, it was hot and she suffered painful burns. But there are two sides to every story.

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  by This Daley has a new bundle of joy on July 16th, 2008

• Daley, you own a coffee shop and went to law school? You're awesome! I dont even care if you got kicked out of law school and your business is going bankrupt you still have an A for Impressive in my book. ;)

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  by Jane on July 17th, 2008

• Yeah, that's pretty awesome, Daley. Of course you did all that just so you could comment on this answer! That's COMMITMENT.

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  by Alex P. Keaton on July 17th, 2008

• I KNOW, i'm speechless. All Hail Daley

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  by Jane on July 17th, 2008

• Yes - all roads lead to Answerbag. All my life-paths have brought me HERE, to THIS question. It's destiny! :o) Yeah, I did not graduate law school, but I was a student at Catholic and loved it. But, left on a medical leave of absence and went back to my career in military social services. When the husband got orders to North Carolina, we had some money from flipping a house and I decided to give the coffee shop dream a go. And who told you we are going bankrupt??? SO not true :o) But we are selling the place because I can't physically keep up. Stupid body of mine won't let me do what I want to! Anyway - thanks to you both for the kudos :o)

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  by This Daley has a new bundle of joy on July 17th, 2008

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• So true.

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  by Barrat per negòci on June 29th, 2008

• I agree. So very very true.

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  by LorienElizabeth on August 26th, 2008

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• Yup

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  by Yarnlady is happy every day on August 22nd, 2008

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• good one

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  by Yarnlady is happy every day on August 22nd, 2008

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