by 
LoveZCatZ
ANSWERS: 1
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I suppose they do brainstorming or something and retain a few names. They must be new names and have positive associations. Afterward, they have to make a very extensive study in the most important languages to check of this name or its foreign pronunciation does not have a meaning or an association that would ruin the strategy. Some constructors just give them an alphanumeric ID so they do not have this problem. Here an interesting article, with a particular focus on japanese car names: http://www.japantoday.com/jp/feature/1097
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