ANSWERS: 3
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They have advertising consultants who help them to pick a name that sounds good and/or evokes an unconsieus register of what the drug does. (like what's the first thing that pops into you're head when you hear the name Claritan, clarity.
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They have advertising consultants who help them to pick a name that sounds good and/or evokes an unconsieus register of what the drug does. (like what's the first thing that pops into you're head when you hear the name Claritan, clarity.
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true but not always!!! it's mostly true, but i have actually picked out names for three major medications with my brother. my dad was the leading scientist in developing the drugs and he suggested the names for us and since he's been published, etc.. had a lot of clout & theres an allergy med, a heartburn med and a cholesterol med!!! so sometimes lay people do make them, but yes, otherwise, for the most part the other answers are correct.
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