by 
davoomac
ANSWERS: 1
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It was developed in the mid '60's by doctors at the University of Florida for their football team--the Gators--when it was determined that the players were suffering from serious dehydration and loss of electrolytes in the often brutal Florida heat and humidity. The Gators' performace improved noticably in subsequent seasons, and that magic concoction in their cooler was given a lot of credit. That of course generated interest, and demand, beyond the University, and the rest is history
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