ANSWERS: 4
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Web designer
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and if you want someone to maintain your site(s). webmaster. :P
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Web Designers are the ones who will want to layout your site, design banners, and make it look spiffy with flash and all that. Web Programmers, on the other hand, will simply code the site however you would them to code it, that way you can handle all of the design aspect yourself.
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If you absolutely don't want to try to build your site yourself you can go to places like elance.com and post what you want done, people will then 'bid' on the job saying how much they'll want for doing it. Whoever you get, be it from online services or local services, make sure you ask to see portfolios and possible feedback before making any decisions.
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