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by Answerbag Staff on July 5th, 2010

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How do I advertise a home on the Internet?

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  • by CHERYLM on July 5th, 2010

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    Develop a Website

    Create your own website for advertising. Take professional quality pictures of the home exterior or interior rooms. Write copy for the homepage that highlights the special features like a home media room, office space,and types of appliances. List the number of bedrooms and bathrooms, type of garage or parking area, square footage and size of the land lot. Include contact information for yourself or your real estate agent. Put the contact information on every page. Check your email frequently to respond to inquiries in a timely manner. Set a special date for an open house and send emails to attract viewers.

    Use Low Cost and Free Online Advertising

    Reduce advertising costs by taking advantage of free websites like Craigslist. Contact your local newspaper classified sales office to explore rates for online advertising. They will often provide discounted rates if you advertise online as well as in the newspaper. Start with a short-term online advertising strategy to test response. Keep a record of questions that prospective buyers ask so you can revise the ad to improve response based on frequently asked questions. Be sure to list your home on agent and real estate company websites. Include your own website address to get people to see pictures of the home and to get their contact information for follow-up yourself or through your agent.

    References:

    ForSaleByOwner: Pix That Get the Clicks

    Bloomkey: Selling a Home

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