How did the Amazon Kindle reader get its name?

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Professionally Researched. (What's this?)

Ready to read the latest bestseller on your Kindle? Ever wonder exactly how Amazon decided on the name? As new products transform our lives, their names naturally become an important part of our daily vocabulary.

Significance

Amazon's e-reader, the Kindle, was named by Michael Cronan, a San Francisco graphic designer. According to his wife and partner, Karen Hibma, he wanted to find a name that fit with Amazon CEO's Jeff Bezos' vision for the e-reader. Bezos believed that it would ignite a revolution in the industry.

Definition

The word kindle means to "set alight or start to burn, to arouse or be aroused, to make or become bright."

History

The word comes from the Old Norse word "kyndill," meaning a candle or torch.

Expert Insight

Just as a candle can start a large fire, Cronan quotes Victor Hugo in his own description of the Kindle: "to read is to start a fire."

Fun Fact

Michael Cronan also named the digital video recorder, TiVo.

Source:

"Print magazine: Who Named the Kindle (and Why?)"

: : CRONAN : :

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How did the Amazon Kindle reader get its name?

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