by 
The Curious Bag
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<h4 class="dechead">On One Hand: They are Not Necessarily Better
In a nationwide taste test conducted in May 2005 by Meyers Research and reported a month later in The Washington Post, store brands won over name brands 51 percent to 49 percent. While Coke and Pepsi won over the store brand, the margin was slim at 52 percent to 48 percent.
On the Other: Some People Prefer Name Brands
Some people have their favorite name brand items and do not choose to substitute those for store brands, according to Brian Sharoff, president of the Private Label Manufacturers Association as reported in The Washington Post.
Bottom Line
Store brands are usually less expensive than brand name items, mainly because of the money store brand items save on advertising compared with name brands. It may be worth it to experiment with store brands to see if they meet your taste and quality level.
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