ANSWERS: 1
  • Typical advertising costs for retail businesses range from less than 1 percent up to 10 percent of their sale profits. For example, according to Business Week, Wal-Mart spends around .4 percent but Target spends closer to 2 percent. Automakers spend 2.5 to 3.5 percent. Service businesses generally spend upwards of 5 percent of their profits on advertising.

    Source:

    Business Week

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