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The baby boomer generation will soon create the largest group of Americans over 65 in history. As this population ages, it is inevitable that a large percentage will no longer be able to drive safely. Many seniors prefer using private transportation to becoming dependent on family or public transportation. Many seniors cannot afford to use a taxi to run errands or attend special events after they can no longer drive. Most will be living on fixed incomes that make transportation expenses a luxury. Only a small percentage of seniors will be eligible for public funding to offset the cost of their transportation for medical needs. You must position your service strategically and offer features that make it more attractive than other options. Planned routes, late night services and shared rides could help you compete with taxi services and publicly-funded senior transportation. Study your competition carefully. Build your clientele by finding an underserved niche.On One Hand: Aging Population
On the Other: Limited Incomes
Bottom Line
Source:
by AgingTech on November 29th, 2009
This is an excellent business to start -- consider Silverride in the San Francisco Bay area as an example -- not a taxi, not a limo service, but can include escort:
http://silverride.com/whysilverride.html
This must have a good business plan, good employees, and a target market where people could afford the service (or their children could afford to fund it on their behalf) that makes it appealing NOT to drive your own car: Think Boston, SF, Chicago, Philadelphia, Baltimore, Toronto, <a href="http://www.travels.com/minneapolis-mn-us/" title="minneapolis" style="", class="stronglinks" target="_blank" />Minneapolis</a>/St. Paul.
Laurie Orlov
http://www.ageinplacetech.com
by curioxat on January 16th, 2010
Absolutely. The grey market (over 50's) is growing and from my own experience, my grandma had a very reliable driver who would drive her from south west to London. With last minute platform/ departure changes, trains or coaches can be very confusing for the eldder generation.
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