ANSWERS: 5
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Because the stadiums in which they are played resemble a giantic bowl of some kind, when seen from aircraft. http://farm1.static.flickr.com/103/274996219_fa5dddb1c4.jpg +5
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My guess is that the "Super Bowl" started it.
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Only the post-season games are called bowl games and teams are invited to play them. Regular season games are not called bowl games.
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The football stadiums look like bowls from an aerial perspective.
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Because corporations who endorse in the advertising of these "bowl" games want to give a twist to the names and make it correlate to that of some big, epic football match so they gain a greater interest in the public hence more monetary gain, when in reality, it is like any other football game.
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