by Maya on October 4th, 2009

Maya

Question

Help answer this question below.

Who makes Scion?

  • Like
  • Report

Answers. 1 helpful answer below.

  • by funnybunny on October 4th, 2009

    funnybunny

    In 1999, Toyota launched Project Genesis, an effort to bring younger buyers to the Toyota marque in the United States
    This project aimed to create a "marque within a marque" in sales and advertising strategy for compact and coupe models sold by Toyota
    The effort, which included the the introduction of the Toyota Echo economy car, along with late generation Toyota MR-2 and Toyota Celica models, was judged unsuccessful and cancelled in 2001
    In response, Toyota chose to launch a separate marque, an effort called Project Exodus.
    This project became known as Scion

    • Like
    • Report

    No comments. Post one | Permalink

Want to attach an image to your answer? Click here.

Did this answer your question? If not, then ask a new question or create a poll.

You're reading Who makes Scion?

Follow us on Facebook!

Related Ads

ANSWERBAG BUZZ

Who makes scion
Why people like scion
Who makes scion cars
Media contol and advertising