Many luxury marques have jumped onto the SUV bandwagon (including Lincoln, BMW, etc.) Why hasn't Rolls-Royce?
by 
Egao No Genki
ANSWERS: 3
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Well, they haven't yet. Rolls is owned by BMW anyway - BMW has plenty of entries in the SUV market already and they aim Rolls at a very specific group of consumers who may not be interested in SUV's. You never know though!
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The "SUV bandwagon" seems to be running downhill towards the scrapyard now, as people realise they waste fuel, are dangerous, and odn't drive well. Rolls Royce's traditional customer base aren't the sort of people who would want an SUV anyway I think.
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Neither Rolls Royce nor Jaguar need or want clients who drive SUV's as their main luxury vehicle. They have along history of luxury 4 door cars, and they do not want to change that. I think many of their loyal and well-to-do client base would think it was degrading to the names of each company if they had an SUV.
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