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B&B places can get away with it because it's considered more of a person luxury to stay there. Not only are they limited in the number of beds they have (some have only 1 or 2 rooms), they usually offer personal service (i.e. them fixing you the breakfast you want), the beds are a lot nicer than a standard hotel mattress (usually a couple of thousand for some of those beds), and basically the rooms are unique and very different from every other room in every other B&B. All in all, its a very customized and personal effort that goes into these rooms and, to me, it is very much worth every penny.
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