I have white heads above my chek bones. I have been told that applying tooth paste will help clear them up. I take care of my skin, mask, exploliation and day and night creams regulary.

are they really small? if they are above your cheekbone, or around your eyes they could also be calcium deposits. i have a couple of them on my face. those are harder to get rid of.

toothpaste drys out the blemishes (i have used it and it has worked)
maybe you are doing to much to your skin and should let your skin "breathe"
sometimes doing to much for your skin, masks, and creams, and expoliations, can do more harm than good by taking away the things nature puts there.

Give yourself regular home facials--once a week. This is a great and easy routine:
http://wehow.ehow.com/how_2020527_give-yourself-home-facial.html

I think that perhaps you are applying too rich a cream to the area. I have found that whiteheads in this area mean that the skin is getting too much for what it needs. Try leaving off the creams for a few nights to see it that begins to clear the problem. Be careful that you don't overdo it with exfoliation as you could easily damage the area you are trying to clear.
At the risk of sounding like reformed "smoker", I have found that less is really best. I use an Enjo glove and water only on my face. It took about 6 weeks for things to settle, but now no pimples, no blackheads, no whiteheads and my skin does not get overly oily or dry anymore. When I use a day cream I am using Olay regenerist and nothing at night. At least try using less and a not so rich cream.

white heads are genually caused due 2 secretion of sebum by glands ,nyways lets not get into that deeply,all u can do is wash ur face many times a day with cold water, remember 2 use an aniceptic face wash . one home made remedy is by applying a mixture off tumeric powder ,lime juice and honey apply this on the areas u hav and leave it off for about 20 min and wash off .i m sure this will definately help u .