by Anonymous on July 14th, 2009

Anonymous

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Can I name my business a name that is a portion of another companies tag line or is it protected under trademark law? Examples: Bissels tag is Life's Messy, Clean it up! could I name my company "Clean it up"

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  • by yahoot on September 6th, 2009

    yahoot

    Probably. The question would be whether there is likelihood of confusion and how closely your businesses compete.

    To take your example, if you named your junk hauling business "clean it up", its probably OK - but if you wanted to name your vacuum cleaner company "clean it up" you might have a problem.

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