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In 90% of the world, football is the biggest sport (aka "soccer", where it's not). Some countries prefer other sports (US Football in the US, Cricket in India/Pakistan, etc). But, even though countries like India and the USA have a lot of inhabitants, they're not going to surpass the combined amount of viewers in Europe, South&Central America, Africa and most of Asia any time soon. This leads to the World Cup Final having over 10 times as many viewers as the Superbowl.
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