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G'day Gerrik,
Thank you for your question.
I assume it is because they kept records for each race in a book. When they set the odds for each race, they did so in terms of the bets that they had taken in their book.
The Oxford English Dictionary states that the first reference to a bookmaker in a betting sense recorded in the London Review in 1862. "Betting there seemed to be none..we could not perceive a single book or book-maker."
I have attached sources for your reference.
Regards
Oxford English Dictionary
Wikipedia Bookmaker
http://en.wikipedia.org/wiki/Bookmaker
Answers.com Bookmaker
http://www.answers.com/bookmaker&r=67
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