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by Perryman on February 6th, 2007

Perryman

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What is geotargeting?

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  • by canadianhelper on February 6th, 2007

    canadianhelper

    The distribution of web ads or content to a particular geographical area. For example, you can use a place name in your keyword, such as "Minnesota multimedia" or "Sacramento farm equipment." Some search engines allow you to target specific countries – and languages – without using keyword relevance.

    http://www.google.com/ads/glossary.html

    Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can constitute a niche market for certain products or services at certain times.

    On the Internet, geotargeting can help small businesses to compete with national brands and can ensure that large corporations effectively make use of their advertising resources. For example, a manufacturer of gasoline-powered electric generators may run ads in May and June targeted at residents of the Atlantic and Gulf coastal regions of the United States in preparation for the upcoming hurricane season. As another example, suppose you are a literary agent just getting started in the business and you are looking for authors to write books about cowboys and ranchers. Your website might tailor the content to be of special interest to residents of the western United States.

    Geographically targeted ads can increase returns significantly over "blind advertising." On the Internet, clickthrough rates are improved compared with advertisements not targeted by location. The results in a given situation depend on the geographical distribution of potential customers, a variable that requires intensive research to accurately determine.

    http://searchcrm.techtarget.com/sDefinition/0,290660,sid11_gci1241732,00.html



    Definition: Geo-targeting is the determination of the geographic location (geo-location) of a Web site visitor.

    Geo-targeting can be achieved through a variety of methods. Visitors volunter their geo-location information via site registration, online purchasing information, and other methods of submitting your location information.

    If the visitor does not voluntarily divulge their geo-information, then the visitor's geographical location can be determined through the visitor's IP address - with varying levels of accuracy (depending on the targeting methods used and the degree of specificity required).

    http://www.geotarget.org/

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