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by lunchbox on September 19th, 2005
The previous given answer is completely wrong if the question implies a single game. The Super Bowl has the ten most viewed single events in television history. The most recent Super Bowl was watched by 144 million people, more than double the most watched World Cup game at 62 million. The World Cup only gathers more viewers if you take all the games into account and add them together.
Yes, the US is ethnocentric, but come on, I was able to research this in about ten minutes.
Sources:
Brazil vs Germany 7/18/05 62 Million Viewers
http://www.nielsenmedia.com/newsreleases/2002/WorldCup_Final.htm
http://worldsoccer.about.com/cs/worldcup/a/wcupnews.htm
http://www.superbowl.com/features/general_info
http://www.forbes.com/business/people/2002/05/27/0527fifa.html
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