• 29% for concerts. Online ticket sales still constitute a relatively small portion of overall sales of event tickets. But the numbers are growing. Online ticket sellers, for example, sold nearly $1 billion worth of concert tickets in 2001, or about 14 percent of the total U.S. market, according to Jupiter Media Metrix. The research company expects that amount to grow to $2.48 billion in 2006, or about 29 percent of the total market. Meanwhile, ticket sellers sold about $300 million worth of tickets online to sporting events in 2001, or about 4 percent of the market. Jupiter projects that number will grow to $1.1 billion in 2006, or about 12 percent of the market. Although many consumers are still reluctant to shop online, they are much more likely to become regular shoppers once they buy something over the Internet. And consumers who have bought movie tickets or sports tickets online often find that buying tickets that way is easier and quicker than waiting at the box office or being on hold at a call center. In some cases, the Internet is becoming the predominant way to buy tickets. At some movie theaters, for instance, the majority of advance tickets are being sold online. Some individual theaters reserve the right to set aside tickets for customers who come to the box office, but many have opened up their entire inventory of available seats to online dealers such as Moviefone, Fandango and For blockbuster films such as "Harry Potter and the Sorcerer's Stone," "Lord of the Rings: The Fellowship of the Ring" and "Star Wars: Attack of the Clones," the strategy has resulted in millions of dollars worth of ticket sales online and, at least in the case of the new "Star Wars" film, has helped produce sold-out performances across the nation.

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