Emotivism is based on the idea that moral judgments express our feelings, and emotions, and cant be wrong or right. There is no "truth" when dealing with these types of decisions. Emotivism is a school of thought that is based on Logical Positivism.

When I first saw this I thought: "A TV channel where dull, boring, and depressed people dressed in black all sit around and stare at each other like apathetic cows." And then I noticed it was "emotiVISM" and not "emoTVision". I was scared there for a minute! I did a little research on this and came up with the following definition: "Emotivism is the non-cognitivist meta-ethical theory that ethical judgments are primarily expressions of one's own attitude and imperatives meant to change the attitudes and actions of another." "non-cognitivist meta-ethical". Here is an interesting term. Cognitivism is a philosophical view point that ethical statements express propositions and can therefore be quantified as true or false. Non-cognitivism, therefore, means these ethical values may be neither true nor false: or as stated in one definition, moral statements may have no truth value and assert no propositions. Meta is a prefix used to denote a concept that is an abstraction, or generalization, of another concept. So meta-ethics is the study of the meaning and nature of ethical terms, judgments, and arguments. So, the whole thing (emotivism) really boils down to meaning that expressed moral and ethical judgements are purely subjectively based solely upon one's own EMOTIONAL beliefs and have no real basis in fact or logic. Sort of a "I FEEL this is right/wrong, therefore it IS right/wrong."

Emotivism is a school of thought that grounds the formation of value judgments and moral arguments as being rooted in the beliefs, attitudes, and emotions of the individual.