If I have a cool design for merchandising and it is a reference to a specific university, at what point does it infringe on the schools trademark? No specific logos or names are referenced, but only hinted at.
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It infringes on the universities trademark when you actually use the universities mark (or something close to it that would be confused as the universities mark) and there is a likelihood of confusion that your merchandise was created or authorized by the university. -
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