What do you think happens first: the music industry embraces online channels and new media, or independent music production leads to its downfall?
by 
PokkiTokki
ANSWERS: 4
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Well when music first started out. People didnt have the intrnet. Just tools that they made tunes with lol!
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I think that artists will break away from the classic model and develop independently to survive. The music will be openly distributed in digital form with most revenue coming from trufans who are willing to pay for extra content and merchandise. Laws about intellectual property will become obsolete with creative commons style copyright schemes becoming the norm. The music industry will be reduced to distribution syndicates that assist with actual production of remaining media and related products. These companies will have no say in the rights of the fans to distribute music or products licensed by the artist. (I can dream can't I?)
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Independent production will bring down the traditional music industry. It's a dying dinosaur trying to hold onto a business model that's rapidly turning to sand.
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I think initially the industry will try to adapt some of the new methods into itself, and then try to corral these methods to its own greatest degree of benefit. From there, who can say how it goes, but I think it will always find someway to survive. In this far-from-ideal capitalist (some would say increasingly fascistic) society of ours, corporate monoliths often find ways to survive at the expense of better methods than those those they employ. (Make sense?)
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