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by davoomac on April 26th, 2006

davoomac

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What are marketing tactics?

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Answers. 6 helpful answers below.

  • by kjsmiller on January 25th, 2011

    kjsmiller

    Marketing tactics or strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

    A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

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  • by Sketchy Mess Jeoffory on December 27th, 2006

    Sketchy Mess Jeoffory

    Just define each word and it's easy to understand:

    Marketing: The commercial functions involved in transferring goods from producer to consumer.

    Tactics: A procedure or set of maneuvers engaged in to achieve an end, an aim, or a goal.


    In short, marketing tactics are conscious actions taken by a company or person which are designed to cause people to want to buy their goods or services. They often involve psychological aspects geared towards making you think you should buy their product and/or making you buy a larger quantity of their product.

    Marketing tactics can be thought of in terms of the four P's:

    *Product. What your product offers that your customers value, and whether/how you should change your product to meet customer needs.

    *Pricing. For example, you might aim simply to match the competition, or charge a premium price for a quality product and service. You might have to choose either to make relatively few high margin sales, or sell more but with lower unit profits.

    *Place. How and where you sell. This may include using different distribution channels. For example, you might sell over the Internet or sell through retailers.

    *Promotion. How you reach your customers and potential customers. For example, you might use advertising, PR, direct mail and personal selling.

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  • by Anonymous on February 14th, 2009

    Anonymous

    marketing tactics in that u identify the customer need first.after
    give the sagment of this market.
    and choose the right geographical area for ur marketing .
    and after produce the product at lowest cost with ur competitor...ok
    any que.?
    chauaha.vimal98@yahoo.com

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  • by gramedavy on April 27th, 2011

    gramedavy

    Marketing tactics comes in various forms. It depends mainly on where you are trying to target your customers. When you are using the traditional media, you have to make sure that the medium you choose attracts many people. Today, one of the best advance advertisement we have used in marketing tactics is Video advertising through the internet. One tool i know is Easy Video Player which is widely used by so many internet marketers today.

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  • by tomulrichson on March 27th, 2011

    tomulrichson

    Marketing tactics (in my opinion) ways that you use to get the message out about your product or service.Offline marketing can be an ad in a local newspaper when online marketing is often global and can be PPC advertising and using forums to get the word out.Best of all, marketing online is often low cost (often free)-

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  • by sam.milbie on May 2nd, 2011

    sam.milbie

    Focus on Your Best Prospects
    Imagine how profitable your business would be if more of your new customers were like the best customers you have now. Here's how you can make that happen...

    Take some time to analyze your current customers to determine what key traits they share - and why those traits make them ideal customers for you. Then revise your sales message to appeal specifically to them.

    This will increase both the number of new sales you get and the profitability of each new customer.

    2. Pile on the Benefits
    Customers usually buy something to save time or to save money. Offer them an opportunity to do both and you will boost your sales. But offer them multiple opportunities to do both and you will cause your sales to soar dramatically.

    Make Buying Easy
    Make it easy for potential customers to buy from you and more will buy. Look for ways you can make your buying process easier - and faster.

    For example, design your selling procedure so prospects do not have to make unnecessary decisions. Every decision they have to make interrupts the buying process ...and diverts their attention away from completing the sale.

    Follow Up - Again and Again
    Selling is not a one step process. Most people do not buy something the first time the see or hear about it. You can salvage many of these potential customers with an effective follow up system.

    Your follow up can be as simple as contacting these prospects periodically with a new offer. Or, better yet, follow up periodically with some useful information ...and don't charge them for it. You'll build a supportive relationship that gains their trust - and eventually the sale.

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