ANSWERS: 1
  • DeBeers does not control all the world's diamonds, much as the company might like. Since the discovery of diamond fields in Russia, Australia and Canada, there have simply been far too many high quality diamonds for DeBeers to buy up even a fraction of the ones not mined under its control. Further, because more and more people want to avoid buying diamonds that are being used, directly or indirectly, to fund killings in Africa, the premium diamonds are now generally from Canada or Australia. DeBeers is controlled by its shareholders.

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