Of course it can! Many psychologists today recommend it as a distraction for difficulties in life. Whether you are male or female. Our greatest stress on an average day to day life is our work environment at where we work, it always carries home with us. Most all things we do, that stress stays with us on the time that we are away from work, whether it is at a race, ballgame, party or wherever. Our most sensitive area of our life is our sexual areas, so it is obvious that playing in these areas is the best distractions. It also greatly reduces tension built up from sexual desires. It is a Godsend for a male to prevent him from being too aggressive to any females. You can't be too offensive on this site, this place is for all of us to express our deepest emotions with each other. Try this little trick, masturbate just prior to meeting someone that you are deeply interested in, and take a little of the cream and apply it on your cheeks, forehead and the shoulders. Anywhere that you may come close to this person with. Whether male or female, our chemical hormones that subconsiously attracts others of the opposite sex are a thousand times stronger there than any other gland on our body. If you have a strong smell, be very careful on the amount you apply, for it may be overbearing. If you don't, apply liberally. This method is far better than any aftershaves or perfumes that you can find out there. And don't mask it with too much aftershave if you use it, keep the distance between them well separated on your body.