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by Answer Rabbit on April 3rd, 2006

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How effective are email marketing campaigns?

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Answers. 7 helpful answers below.

  • by CW Dahlkvist on April 3rd, 2006

    CW Dahlkvist

    A recent DoubleClick study reports that 69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing.

    According to a joint study recently released by The Direct Marketing Association and the Association of Interactive Marketing, 63 percent of companies surveyed reported that e-mail marketing was their most effective customer-retention tool.

    As upsetting as this sounds, spam and email sales aren't going away anytime soon while we still have large scores of people clicking on those annoying ads.

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  • by pazzeo on February 4th, 2009

    pazzeo

    Effectiveness of email marketing depends on several factors:
    1. the quality of the list of recepients used
    2. the product or service offered
    3. the objective of the contact (called "conversion")
    4. the quality of the message.

    On average, only about 2% of all legitimate emails that are deployed in a campaign receive a conversion.

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  • by Alatea on April 22nd, 2006

    Alatea

    All advertising is basically spam. We all laugh at the spam messages we get in our inbox, but all it takes is for one person out of 40,000 to actually buy the product, and the spammer has recouped his losses. Two out of 40,000, and they make a profit.

    Although the amount money that companies like Coke and Pepsi spend on advertising is probably orders of magnitude more than your average spammer's operating costs, I'm sure that the economics work out the same way.

    From the net.

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  • by Alatea on April 22nd, 2006

    Alatea

    All advertising is basically spam. We all laugh at the spam messages we get in our inbox, but all it takes is for one person out of 40,000 to actually buy the product, and the spammer has recouped his losses. Two out of 40,000, and they make a profit.

    Although the amount money that companies like Coke and Pepsi spend on advertising is probably orders of magnitude more than your average spammer's operating costs, I'm sure that the economics work out the same way.

    From the net.

    No comments. Post one | Permalink

  • by Glenn Blaylock on April 3rd, 2006

    Glenn Blaylock

    If by email marketing campaign you mean sending out unsolicited emails (i.e. spam), then I would think that they would be very inefficient. I had a couple of years of door-to-door "sales" when I was a much younger man. In the training that I received before I went out, I was told that it was a very inefficient method. Only about 1 in every 600 - 1,000 people (I can't remember the exact number any more) contacted in this way would ultimately respond in the way we wanted them to. That is not a very good response rate. I would expect that spam campaigns are probably less effective than that. Most people don't like having their email boxes stuffed with unsolicited e-mail. So, by sending it out you are going to alienate a number of potential customers that might otherwise have been interested in it. So, rather than spending your money on and e-mail campaign, I would recommend spending it on advertising that would include instructions as to how to sign up for your e-mails. That way you would only be sending them to those that do want them thereby making it much more efficient.

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  • by Liz adsf on April 4th, 2006

    Liz adsf

    Extremely ineffective. Almost everybody doesn't have the time, doesn''t take seriously, or plain don't care about advertisements sent through email. It is even less effective than telemarketing because it's even easier to ignore.

    Most email services now provide "spam protection" which prohibits these emails in the first place.

    Also, emails sent by strangers are almost never read due to the risk of downloading a virus. The internet has been around enough for people to easily recognize spam : ).

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  • by Chris Dunlap on April 3rd, 2006

    Chris Dunlap

    E-mail marketing isnt that effective because there is alot of viruses and bugs in most e-mails. Its been said not to even open e-mails if you dont know the person e-mailing you.

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