by 3 hours ago
ANSWERS: 2
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Advertise your marketing newsletters and send them only to those people that actually request them. The problem with these types of things is that they are often sent out to people who don't want them and are offended by people who stuff their e-mail boxes with such things. Therefore, rather than reading them, they just throw them in the trash or, better yet, let their spam filters eliminate them. So, if you get people to voluntarily sign up, then you know that those people want to read your e-mails. Otherwise, you are just annoying people and alienating potential customers. I, for one, might sign up for so e-mail newsletter, but I refuse to do business with anyone who just takes it upon himself to send such e-mails without my requesting them.
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The key is relevancy...making your email newsletters relevant and meaningful to your readers. If they're only advertisements about YOU, your products, and your services, people will tune out quickly. There's an old saying among direct marketers: "Everyone is tuned into one radio station: WII FM. What's In It FOR ME." Make sure you content is about your readers, their interests, and things that will help them...with your products provided as a means to help them of course, but focus on your readers' wants and needs first.
Glenn Blaylock RELATED QUESTIONS
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