ANSWERS: 1
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Company logos tend to evolve or be completely facelifted. I have seen how major brands take 5 years to evolve the face of a brand. They dont want the product to ever lose shelf recognition, but want a major overhaul sometimes. Each year they modify the logo by 20% and by the 5th year it has the new identity logo. Think of how Clorox would somehow go "green"... a toxic chemical such as chlorine bleach..no matter whats inside, if consumer trends lean to greener buying, then the face of the packaging will change with the trends..even if the base product doesnt.
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