What major types of marketing are there?

There are 3 main types of marketing: undifferentiated marketing, differentiated marketing, and concentrated marketing.

Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Advantages: easy to plan, doesn't miss anyone. Disadvantages: can be wasteful, ignores segmentation, can lead to disappointing sales.

Differentiated marketing aims the product at specific segments in the market. The company may be trying to sell exactly the same product to different segments but it will change its promotional methods and the image it creates. Advantages: separate mix can be developed for each segment, different markets can be easily identified. Disadvantages: Can be costly, message may by-pass some customers.

Concentrated marketing is when the message is aimed at just one small market. Advantages: Small firms can concentrate their marketing, allows a specific mix to be developed. Disadvantages: Ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand.

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I think the best form of marketing is direct but also it must be very large in order to hit as many customers as possible.. I have been through many marketing tactics and seems like google add words works the best. my website http://www.dargil.co.za

There are various types of marketing:
It may be direct or indirect
It may be collaborative or singular
It may be profit oriented or non profit oriented marketing

And these may be further categorised into their subbranches.