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Because there is a potential for legal retribution on the part of the advertisers that are actually paying for time on that show or during the commercial breaks. I know of one "home improvement" show host that used Sears tools & products (and praising how good they were) without permission from the show's producers for a long time (Bob Vila on "This Old House") and he was fired after the producers found he was getting money on the side from Sears. Sears was basically getting cheap advertising. GMC could've been getting free advertising for those not familiar with the brand logo if it were not blurred out. Advertising and marketing is big money business, so they take those things very seriously.
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