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Business → Companies → Businesses and companies → Pepsi
ANSWERS: 3
  • Old School
    It ran off with Vanilla Coke and they're having a fling at a flavor development lab somewhere in New Jersey...;-D....
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  • .avallach
    I think it was just an experiment on Pepsi's part and people didn't have a whole lot of interest in it. I'm guessing it may have cost slightly more to make than regular so they didn't bother.
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  • Gideon
    People in general don't associate the absence of color with intense flavor and satisfaction. Unless it's supposed to be crystal clear (like 7-up and the like), people tend to associate color with a particular flavor and will enjoy the product more if it looks the way they think it should taste. Hence the abundance of artificial coloring in our diet.
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